How to send successful first messages

Improve the communication = Increase the revenue

The first step to successfully engage and finalize a reservation resides in the first contact with the traveler. Based on a deep analysis of the conversations of sales agents and clients, we have worked out a series of practices that will help you improve the quality of your message and, by consequence, your communication and revenue. 


The most important thing is to build a trusting relationship with the traveler.

To achieve that, we have extrapolated few basic components to a successful first message:

But let’s explore everything together in more details:

Build a trusting relationship with the traveler

Trust is the number one influencing factor to successfully build any type of relationship. But there are things you can do to build and maintain trust with the travelers throughout the relationship – from the planning to the end of a successful trip.

How you present yourself in your first message is decisive to building trust. That doesn’t mean you need to be formal, but rather concise, relevant and to the point, while remaining friendly.

Thanks to our traveler personality test you will already begin with a few key details about what the traveler wants, and the first message is the perfect opportunity to use this knowledge to start building this trust and to clarify any doubts regarding the traveler’s expectations.

Recall this information in your message and start giving personal recommendations so that the traveler immediately understands that you are a real local destination expert.

Spend a little extra time on the first message to make sure to start with the right foot. You will immediately start noticing a great improvement in conversions.

Short personal introduction

A short introduction is an essential part of presenting yourself to a potential client, as it helps you make a positive impression that will impact the opinion of the traveler.

Here are some tips for how to write a successful personal introduction:


  1. Be concise: an introduction shouldn’t be longer than one or two sentences, so you will only have room to discuss a limited amount of personal information. You might include your years of experience or your relation to the place the client wants to travel to.

  2. Be human: one of the most critical roles that a good introduction plays is humanizing you in the minds of the reader. Writing a short anecdote the traveler could relate to could help you reach this purpose, as it will allow the readers to relate to you and understand your motivations.

  3. Be authentic: the introduction must be an honest representation of who you are. Do not exaggerate about your knowledge of professional accomplishments. Authenticity and sincerity is always the best way to go.

Local knowledge and relatable experiences

Travelers are visiting baboo looking for your advice, insights, and recommendations. Sharing your local knowledge is how you build trust and increase engagement. Reimagine yourself as the client’s “guru” that helps them understand the destination and the many options available. This might include off-the-beaten-path locations or activities, but also the best places to eat or the best time to travel certain areas due to weather or local festivities, and any personal feedback that the traveler can relate to.

Smart questions, more insights

When you are missing some information, asking the right questions is a key factor, and when they are asked correctly they inspire creativity, drive connection and engagement, and produce better results.

Often people make statements rather than thought-provoking questions, thus triggering our brains’ logic to a yes or no response or I agree or disagree. On the contrary, well-thought questions trigger our brains’ imagination and creative thinking, encouraging deeper thoughts, which in turn could bring a whole new set of useful insights.

To make you better understand, find here a few sample questions that can help you in the process:


  1. How specifically are you underachieving?

  2. What stops you from achieving your goals?

  3. What has to happen for you to achieve a goal?

Notice how we don’t use the word “Why”. This is because the “why” induces people to quickly look for a conclusion, and when they can’t find it they will say that they don’t know.

Try this out and see how easy it is to change the flow of a conversation, improve connection and increase engagement & revenue.

Tentative itinerary and quote

It is important to already send a first tentative itinerary that matches the interests and trip duration requested by the traveler. This will allow the use of a more realistic “base-trip” on which to discuss any changes and doubts.

Make sure to also include a quote with the itinerary. It is extremely helpful to acknowledge the budget and offer an estimated cost of the trip. This is also an excellent way to be transparent with the client, and to confirm budget expectations whenever unclear.

Clear guidance towards the next steps to take

Finalizing your message with the next steps for the client to take is the best way to keep the conversation moving forward. Make sure to write a purposeful and clear message, and to grab their attention by giving direct and significant final directions.